top of page

Noodo is a brand that specializes in producing high-quality vegan recipes inspired by the paleo diet. It initially catered to offices located in the City of London and Canary Wharf but has since expanded its operations to the high fashion district of Mayfair.


Noodo has recently opened its first restaurant and is also introducing new paleo products that will be available in partner vegan stores such as Whole Food Market.

I created Noodo's condensed logo using the same two shapes as the main logo. By experimenting with the placement of these shapes, I developed a logo that is both practical and visually appealing for various media platforms. The logo symbolizes a person, as Noodo is a business that is built by people for people. Additionally, it can be interpreted as 'ON,' highlighting how Noodo operates 24/7. be interpreted as 'ON,' highlighting how Noodo operates 24/7.

The challenge

Noodo initially supplied lunch packs to businesses, but later expanded by opening a restaurant. However, this move exposed Noodo to a new clientele, requiring the creation of a new app. The existing Noodo dashboard, used to manage orders from companies, lacked the appeal and user-friendliness of competitors' apps, making it necessary to develop a more elegant and user-friendly layout. As a result, Noodo now offers an app that simplifies food ordering into just three easy steps, appealing to a wider audience.

Our high-level goals were

Increase user retention
Faster the response time
Create an engaging, easy-to-use platform

My Role

Strategic thinking


UI design

Low-Fidelity Wireframe

Initially, the order process consisted of 8 screens, starting with "Start a new order" and ending with "Payment".


However, we received feedback that the process was too lengthy, especially for those in a hurry. As a result, we consolidated the 3 ingredient screens into a single screen. Users can now scroll through the options horizontally and vertically.


This change has reduced the number of screens to 6, resulting in a faster order process.

Product Design


The app's final version features numerous screens that allow for easy ordering and checking of green points on the account page.


Noodo designed their app with customer comfort in mind, resulting in a user-friendly experience.


The registration process is straightforward, and users can quickly receive their meals with just a few simple steps.


I helped develop an app that was released in 2018 on both Google Play and the Apple Store.


Working alongside a team of developers, we successfully adapted the app to function on Apple devices. The app gained a significant number of downloads, account creations, and conversions, resulting in a successful business venture.


This initial release served the business well until 2021 versions, resulting in a successful business venture. This initial release served the business well until 2021.

bottom of page